SFU Beedie

 

I've worked with SFU a number of times over the years on brochure, ad, and website copy and content strategy. For this project, I worked with the SFU marketing team and content strategy agency Content Strategy Inc. to help bring together the content portion of a complete redesign of the SFU Beedie website.

I took on the duel role of managing editor and writer, working with a team of three writers to write, rewrite, and edit content to fit the new site's objectives and to work with the new page templates.

The new site is much leaner and easier to navigate, with clear messaging and a consistent brand voice throughout.