Be up front about what you're all about with a clear, audience-focused value proposition on your website or other marketing material.
Your value proposition is your elevator pitch. It's the all-important, prominent statement on the home page of your website that quickly and concisely sums up who you are, what you do, and what you can do for your audience. The rest of your web copy builds on and fleshes out the messages in that initial statement.
I start with the VP on pretty much every website project, and use a collaborative process to help tie it down quickly.
I also teach Copywriting: Introduction at UBC Extended Learning.
- Drop me a line to discuss your project in advance and to get a rough estimate of hours (optional)
- Pre-purchase your desired service online
- Fill out the brief (also optional but helpful to do at some stage - try it here)